Derby County announced their first season ticket price rise for 5 years with the unveiling of their new packages for the forthcoming campaign.
The last few years have seen almost constant decline and the club has been forced, at least partially for that reason, to not increase prices, so as not to add insult to injury.
While other clubs in the division have raised prices at least in line with inflation Pride Park regulars have not had that to contend with.
As a result while the team has spent the last few months in the top 6 it is a different matter for ticket holders who find the price that they pay is only bettered by 4 clubs as far as adult prices are concerned and by 3 with respect to juniors.
At the time of releasing the new prices no one at the club knows whether next season will be a campaign to once more attempt to escape the Championship or fight to retain a place in the Premier League but prices are not two tiered to reflect the possibilities. They are however priced in such a way as to encourage the early birds to part with their money.
The best deals are for those who renew before the 8th of May. Ticket prices increase from May 8th but will still be discounted when compared to the full cover price, which comes into operation on June 12th.
The club has also carried out a reclassification of the ground this time. From the start of the next season seats will be categorized as AA, A, B, C, and D.
The pricing structure will come in for all new buyers but will be delayed by 12 months for any current holders whose seat status changes.
Under the new scheme the cheapest adult tickets (category D) will be available at £235 until May 7, ultimately rising to £315 for renewals while new applicants pay £255 until May 8th rising to £335.
Packs will be going out to existing season ticket holders in the next 2 or 3 days. Supporters are advised not to worry if the packs do not arrive immediately.