Remember how it all kicked off when Derby announced a red away shirt? (or was it plum?). Well red reappears for the 2018/2019 season, in the form of the name and logo of new principal shirt sponsor online casino 32Red, when the new season kit is revealed tomorrow 31st May.
Derby County’s head of partnerships Ashley Peden told us 'We are delighted and hugely excited by this partnership with 32Red, who are part of the Kindred Group, and the opportunities it will provide for both parties. 32Red are current, forward-thinking, and a brand with a proven track record of sponsoring high-profile football clubs and we are thrilled that they will be Derby County’s principal shirt sponsor for the 2018-19 season.'
After the uproar in some quarters about recent shirt sponsor Lets Eat, it remains to be seen whether Rams fans consider it to be more acceptable to be sponsored by a company who allegedly feed addiction than one who feed faces